We’re a specialist consultancy focused
on the challenges of leadership.
We’re a multidisciplinary
creative services agency.
- Video and Photography
The Being Story
In 1989 in London, Siebert Neethling and Rory Robertshaw met and worked together in a photographic studio. Rory had a guitar, but couldn’t play it. Siebert could play, but didn’t have a guitar. A convenient arrangement cemented the new friendship and Siebert started busking to earn extra cash.
Some years later, in Africa, the two friends worked together in charity organisations and also started a business. They were together at a conference when Siebert met Kerry Pollock, and a year later Rory was Best Man at their wedding.
In Australia Siebert and Kerry followed different career paths. Siebert established a consultancy and met Julia Milner, who became a close friend and colleague. In 2014 Siebert, Rory and Julia established Imprint Strategic Pty Ltd, a specialist consultancy focused on the challenges of leadership.
In 2015 Kerry bravely left her corporate career to establish Being Brands, a creative agency operating as a trading name of Imprint Strategic. Under her creative leadership as Principal and Founder, Being Brands thrived. Siebert added his strategic and managerial expertise as CEO of the overarching company, and Julia and Rory added insights and support as shareholders and Associate Directors. New services were added and the company grew to 20 staff.
The two sides of the company – strategic consulting and branding – increasingly integrated and complemented each other. In 2018 the holding company, Imprint Strategic, was re-named The Being Group, operating as Being Strategy and Being Brands. Being also established a business in the UK, Being Group Limited, and opened an office in London.
In January 2019 the integration was completed, and BEING is now unified under one simple banner. Siebert, Kerry, Rory and Julia, and a staff managed by Chris, Toni, Karven, Bas and Prue, continue to build a strong and meaningful business with a wonderful culture.