How your business performs starts with what’s going on under the hood (AKA behind the scenes). Make sure your workplace is a positive environment for all, by ensuring staff feel happy, motivated and heard. You can empower your team by offering regular opportunities to provide feedback and perspective, and also by actively taking these comments on board.
Minimise interpersonal problems by creating a culture of support and encouragement. This kind of atmosphere can be formed through bonding opportunities and activities, positive affirmation, or a simple how are you going? With all the cogs turning cohesively, things are less prone to burn out or break down.
Part of a business health check includes gauging how your clients are finding the ride. Evaluating business performance isn’t just about crunching numbers and acknowledging hard-evidence results.
Lasting businesses value relationships with clients. If these relationships are kept strong and healthy, repeat business and word-of-mouth will make sure you’re in tip-top shape. If you haven’t been in touch in a while, consider conducting a survey, sending out an email or distributing an EDM – because without clients, you wouldn’t have business! Once you have their feedback, use it to do more of what they love and less of what they don’t.
These days, websites provide an essential presence for business. Without one, it’s difficult for clients to find us, understand us, and trust us. But just having a website isn’t enough. Conducting a regular website health check – to monitor speed, performance and engagement – is a core component of maintaining excellent user experience.
Doing regular checks on your online platform is vital for upholding functionality, user-friendliness and brand credibility. All pages should be optimised, load quickly, and engage SEO to ensure your site easy to find and navigate.
Digital and marketing health matters. Assessing data and tracking content is an integral part of understanding how your marketing is performing and how it could be better.
What kind of posts get the most reach and engagement? What content types do followers really respond to? Using analytics to track the visits and interactions each post gets will help you learn what works best for your brand, so you can produce more of the marketing content proven to engage and interest your fans.