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Being Blog

When it comes to branding, perspectives, stories and insights are endless. Here are some thoughts on what we’ve learned so far.

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12 December 2022 | Us

The Science of Storytelling

Our Copy Lead Emily shares the simple formula for writing a satisfying narrative.

10 August 2022 | Communication

The Story of Great Copy

How good storytelling can help build your brand.

10 February 2022 | Communication

Write On

Copywriter Phil Barker shares the simple secrets of creating great copy.

10 December 2021 | Learning

The Top Five Ways for Leaders to Build Resilience in Teams

Real-life leadership lessons to build resilience in people and organisations.

10 August 2021 | Branding

Branding and Campaigns Keeping NSW Beautiful

Work we’re proud of this Keep Australia Beautiful Week 2021.

26 April 2021 | Strategy

What’s Your New (Financial) Year’s Resolution?

Spend smart this EOFY.

01 May 2020 | Communication

Know your Audience

Do you know who you’re talking to?

27 August 2019 | Branding

Taking that Tone

Your brand has a voice. Are you listening to what it’s got to say?

26 March 2018 | Communication

Colourful Characters

Brightening your brand’s personality.

The Being Group
London
  • [email protected]
  • +44 07341 93 97 98
7 Henrietta St
London WC2E 8PS
United Kingdom
Sydney
  • [email protected]
  • +61 2 9816 4068
Suite 11, Level 3
24 Hickson Road
Millers Point NSW 2000

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The Being Group acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the land upon which we work. We pay our respects to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Katie Wheatley
Principal Consultant

B.A. (Hons.), M.A., MSc. (With Merit)

Skills

Katie Wheatley is a Strategy Consultant with a diverse career across multiple industries. Her scientific education and experience in specialised technical roles have given her the ability to interpret and communicate quantitative and qualitative research. Her background in client management roles has given her the capability to work with multiple key stakeholders to translate complex information into actionable insights.  

Experience

Katie is highly experienced at working in partnership with clients to develop commercial growth and innovation solutions and strategies. She has worked with an array of clients, from start-ups to international brands, including McDonald’s, Nestlé and Burberry. 

Before her career in consulting, Katie worked for laboratories and research agencies, specialising in consumer goods. Her experience spans the lifecycle of product development: from concept to performance and ethical compliance, post-launch analysis and consumer research.

Knowledge

Katie holds postgraduate qualifications in Curatorial Studies and a Master of Human Factors Engineering. Her technical training is in the analysis and design of products, objects and workplace systems to suit the needs, capabilities and limitations of people. This understanding of user-centred design, putting people first, is one she utilises in many aspects of her role.  

 

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