In today’s digital age, we all know websites are here to stay. People will visit your site to learn more about you, your products and your services, so it’s important to be found easily — and to look good when you’re found. A custom-built website can clearly communicate your identity, personality and offering, so people understand you from the outset. It’s your chance to create a positive lasting impression on visitors and assure them you know what you’re doing.
A custom-built website has huge return on investment potential, giving you the chance to increase sales beyond a brick-and-mortar presence. One way websites do this is by generating leads. If built correctly, a potential customer or client will land on your site and be taken on a smooth and pleasant journey down the sales funnel. Many people also prefer the convenience of online booking and payment systems over calling or managing a transaction in person.
Websites operate 24/7 and generally require little maintenance — giving you more time to focus on your business. FAQ pages can address common questions, pricing lists can qualify leads, blog posts can explain your offering and expertise, automated sales can streamline processes, subscription forms can add email addresses to mailing lists, and reviews can be requested and collated. You also save user time in this process, making your custom-built website an enjoyable experience for everyone who visits it!