Dare to be Bold

Alright, everybody. With Sydney’s 2020 Mardi Gras Parade coming up, the time we have to prepare our most flamboyant outfits is finite. Let’s think glitter, fishnets, attitude, boldness, fun and infinite colour.

This is Australia’s third Mardi Gras since same-sex marriage was legalised, so there’s more to celebrate than ever before. With preparations for this iconic celebration of passion and pride taking place on Oxford street, your business may be starting to feel a little bit… dull.

In the spirit of all things bright and bold, here’s how The Being Group helped a few businesses find their inner divas!

We Love Merchandise

UK-based We Love Merchandise works Europe-wide with diverse businesses to culminate amazing merchandise – so it’s only fitting their brand identity stands out.

Outrageously bright and memorable, the collision of colours and patterns with bespoke illustrations shows the brand’s fun side. The approachable personality that We Love Merchandise puts forth to the world is created through a conversational tone that treats customers as friends. This friendship is reflected by its excellent service, extravagant ideas and a whole lot of fun.

The Howling Moon

Looking for somewhere beautiful to commemorate the Mardi Gras Parade from afar?

Canberra’s rooftop bar The Howling Moon was faced with the task of creating an iconic brand identity to solidify itself as the place for a good time. Luckily we know a thing or two about branding. With a vibrant look, personality and considered launch strategy, we helped them to establish a bar full of enough spirit to host your Mardi Gras soiree.


Vanfest knows how to pump up the jam!

Our evolution for the festival’s 2017 and 2019 identities maintains an on-brand look and feel by integrating the city meets country slogan into iconography. From trains and tractors to a tropical paradise, the identity is always fun.

What kind of energy and spirit do you want your brand to evoke? Make your brand a showstopper by daring to step out of the mundane.

Get in touch with The Being Group. We’ll add a little colour to your life!

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