We reworked their signature orange palette, lifting it to a lighter, friendlier tone of yellow. This hue evokes the colour of a bee hive, referencing the collaborative existence of bees that is central to Swarm’s identity.
The addition of blue compliments the main colour to either highlight or balance certain design elements.
The website was collated into one user-friendly and visually aesthetic hub. A smooth user experience is encouraged by clean, bold typography and an easily navigable menu. Icons and links further direct users to essential information and calls to action.
One aspect that features prominently in Swarm’s new identity is its conference attendees – the Swarm colony. We worked some of their favourite images from over the years to honour not just the evolution of #swarmconf, but those who attend.
If you see any photographers walking around this year, say ‘bees!’ because you might end up a part of Swarm’s look and feel for the next #swarmconf.
If you feel your brand’s look and feel has fallen bee-hind, let us give it a refresh with our creative services.