Start with strategy
We approach every e-learning challenge strategically. What are we trying to achieve? Why are we doing this? What would change if the e-learning is effective? How does it fit in with other initiatives?
During this early stage we talk to as many people as possible, asking the right questions to truly understand the objectives.
An education specialist leads this stage, and continues as project lead throughout the subsequent phases to ensure the final product achieves the original intent.
Educational and behavioural insights
Our specialists will explore the best ways to optimise learning and behaviour change. We view the topic from the perspective of the learner, and design a sound framework for the e-learning module or program. We often co-design this framework with subject matter experts and members of the target learner group.
By the end of this stage we have a framework that will form the basis for the creative process.
This process involves a multi-disciplinary team picked specifically for the project. The education specialist leads the team, which usually includes a graphic designer, visual media expert and copywriter, all working closely with the client and subject matter experts.
A storyboard is created, followed by a script and visual design style. This is where icons, infographics, font, colour palette, illustrations, animation style, video style and music are finalised.