Since 2005, Canberra-based Trinity Law has grown from a small practice of three partners to a values-driven firm of six partners and more than 30 dedicated staff.

Working across property law, insolvency, commercial litigation, business law, wills and estates, and legal support for small to medium enterprises, Trinity Law places client needs at the very centre of its business.


As a rapidly expanding legal firm, Trinity Law’s experienced and well-regarded Partners refer to a connected business, culture and staff improvement strategy for managing the practice as it grows.

BEING has been there every step of the way.


Since facilitating a retreat with the founders in 2006, BEING has maintained a close partnership with Trinity Law. Throughout this time, our consultancy arm has conducted surveys and worked with staff to pinpoint issues across all aspects of the business, before facilitating strategic workshops designed to address and resolve these issues. One outcome was the expansion of the firm’s values, adding the value of ‘positivity’ to the existing pillars: excellence, efficiency and integrity.

Our first strategy document outlined the ideals behind each value and how they translate to the workplace. Following support with implementation, a follow-up staff questionnaire a year later indicated significant improvements across every parameter.

Since then, we have worked with Trinity Law on two consecutive three-year strategic plans, reassessing company progress every year. Through ongoing collaboration, Trinity Law is building a strong company culture as it grows ever more profitable and successful.

From introducing the Partners to matrix management at that first retreat, to a Strategic Plan for 2021–2023, we continue to support the firm with strategy and development through workshops, annual reviews, leadership forums and coaching sessions.


As the trusted creative agency of choice for Trinity Law, BEING provides copywriting and design of law firm marketing and communications collateral, including internal strategy plans and documents.

Maintaining the professional tone of the company style, communications are softened with approachable language and greyscale human imagery. Across flyers, letterheads, marketing packs, presentation folders, booklets, business cards, social media assets, print advertisements, and car and wall decal design, the law firm’s original brand identity is applied for maximum impact.

Complementary colours and shapes are used to strategically break from the corporate feel of traditional law firm marketing. Using this technique, a series of dynamic brochures appeals to a broader audience and demonstrates the brand’s flexibility.

It’s amazing how quickly you grasped our business and our issues. And to deliver such a clear report so quickly and so well-presented shows how much you practice what you preach.

John Irvine
Partner, Trinity Law

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