The Graphics Gang specialises in bespoke, large format printing solutions.

Helping their clients stand out from the crowd with big printed projects, the London-based company needed modern, custom logo design and branding on the same scale.


As the agency partner of The Graphics Gang’s parent company Wahooti, we understood the team’s personality, offerings and commitment to their customers — and we knew what they were looking for in a brand identity.

In the words of The Graphics Gang, go big with large format printing or go home.


Inspired by graffiti, modern custom logo design draws a connection between urban street art and large scale printed graphic installations. Keeping things simple, the black and white logo stands out against colourful applications.

An acronym logo, with a circular, stamp-like design, acts as the brand’s tag in place of the full wordmark. Creating versatility across a range of applications, the logo can be used as a watermark over images or as a sign off on collateral.

A clean sans serif typeface supplements the powerful logo, creating balance where the logo and text appear side by side.

The simple yet bright colour palette echoes the vibrancy of spray paint used in graffiti and inspirational street art. Paired with the monochrome logo, red and yellow accents add character to brand communications, while bigger blocks of colour complement bold project imagery. Together, brand elements are lively and portray a company packed with personality, creativity, big ideas and even bigger services.

BEING is an incredibly imaginative and responsive agency. Friendly, professional and innovative — a true creative partner.

Nicolas Manuel
Managing Director, The Graphics Gang

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