Seeking to shed the stigma that Pilates is for athletes only, Movement Collective needed communications collateral that was inviting and engaging. BEING was brought on to create enlightening brand videos and signage that would also draw more people to classes.
Though often taken up by athletes and dancers, Pilates can be performed by anyone. Strengthening core muscles, enhancing control, improving posture, increasing flexibility and generating body awareness, the exercise is suitable for people of all ages, abilities and body types — though not everybody knows it. Solution?
Show people what Pilates can really do.
Capturing Movement Collective’s holistic approach to Pilates, brand videos unite the company’s Broadway, Hunters Hill and Pymble studios through warm, natural lighting, close-up details and intimate videography.
Communicating the studio’s genuine passion for healthy movement, shots showcase instructors and their diverse base, including mums and babies, those training for physical relief, and those training to tone. Genuine testimonials and documentary footage demonstrate a sincere dedication to helping people feel good — promoting Movement Collective’s ethos to a broad range of potential students.
Refreshed signage features a simple design, an inviting colour scheme and bold text to draw the eye and welcome newcomers to Movement Collective’s studios.
All I can say is WOW! You guys nailed it. I felt all the feels; I love it so much. So impressed with your work. Thank you, thank you, thank you!
