Delivering internationally from offices in Brisbane, Sydney and Melbourne, the firm prides itself on global capabilities and experience, with in-house attention to detail.
With an overarching strategy focusing on establishing Omera Partners as thought leaders and the ‘automatic choice’, a strategy workshop identified the potential for growth and brand awareness through a new business website. In business since 2002, the company sought to build credibility and increase its digital presence.
Marketing solutions needed to balance sophistication, elegance and experience with innovation and a contemporary approach.
Facilitated by The Being Group CEO Siebert Neethling, a workshop following the BEING Connection Strategy Model explored ways in which Omera Partners can establish and grow a meaningful connection with existing and potential clients.
The resulting report provided analysis of competitors and opportunities and outlined the firm’s four primary market segments. To capture these audiences, BEING recommended an authentic approach to communicating the company’s professionalism and experience.
Suggested actions included a new website to improve user experience and the outward appearance of the brand, a digital presence desktop review with a considered strategy to improve Omera Partners’ search engine ranking, and the implementation of a comprehensive marketing plan with targeted campaigns.
A new business website needed to balance sophistication and professionalism with innovation and contemporary intrigue, to boost credibility and reputation through brand awareness and establish Omera Partners as a leader in the industry.
The firm’s brand colours are refined in the website design; signature gold is paired with white space for a light, bright and elegant look. Chosen imagery complements the brand colour palette, which is also seen in custom iconography.
With a focus on user experience, content is comprehensive yet streamlined, covering information on services and specialities, Partner profiles, company history, and insights. Extensive category tagging and drop-down menus allow for granular control of the visibility of Partner profiles and blog articles, making navigation easy and intuitive. Text hierarchy and colour are used to guide readers through the material.
Original content serves multiple purposes, presenting the firm as knowledgeable and experienced, while helping to optimise search engine rankings. High-performing key phrases, identified through SEO research, are integrated into copy to maximise the website’s potential.
