UK-based We Love Merchandise supplies an endless choice of bespoke merchandise to fulfil every need and budget.

We Love Merchandise wanted a brand that would stand out — distinguishing them as a clear competitor in an industry with notoriously lacklustre options and slow turnaround.

Aiming to challenge this perception and establish them in a saturated market, branding needed to be bold, bright and disruptive.

Branding

Though the London branded merchandise market is crowded with competitors, few bring the quirky energy that makes We Love Merchandise so special. Delivering on fun, efficiency and trust, the company wanted something that would set them apart.

Mirroring the company’s diverse range of bespoke merchandise, brand design is outrageously bright and memorable. Breaking away from corporate norms, the identity aims to elevate the perception of the merchandise industry while exciting potential clients.

The strong, simple wordmark is casual and versatile, emulating the application of stickers with its rounded shape. Colour and pattern combinations can be rolled out across varied categories and collateral, providing an infinite number of mix and match options.

Interchanging products, feelings and items into the company’s title, a dynamic and conversational brand personality treats customers as friends. Bespoke illustrations speak to the company’s range while contributing to the playfulness of the brand.

Reflecting the down to earth attitude of the team behind the business, the identity exemplifies the saying what you see is what you get: excellent service, extravagant ideas and a whole lot of fun.

Website

With many products to choose from and a dizzying combination of print, colour, finish and design options, We Love Merchandise required on-brand ecommerce WordPress website development to service its considerable variables.

Upholding We Love Merchandise’s bold, colourful and quirky identity, the website incorporates on-brand front-end design to ensure brand consistency.

Ecommerce website design and build is easily navigable, exceptionally vibrant, and oh so lovely. Custom-illustrated iconography helps customers navigate product categories, with colour combinations and patterns adding diversity to the large volume of pages. Simple user experience echoes the company’s on and offline philosophy — describe your heart’s desire, and they’ll make it happen.

Marketing

Differentiating the business from competitors, social copywriting continues the brand’s playful personality with poems, puns and punchlines — flaunting a one-of-a-kind tone of voice and unique approach to merchandise solutions.