Branding and Design Studio

People remember how your brand makes them feel.


  • Brand Strategy
  • Identity Design
  • Personality Development
  • Illustration
  • Graphic Design
  • Collateral
  • Digital Design
  • Packaging
  • Brand strategy
    • Who is your target market?
    • What motivates them to make decisions?
    • How can strategy be used to guide your brand?
  • Personality development
    • What does your brand stand for?
    • How can language help you connect with your audience?
  • Graphic design
    • How can content be conveyed through graphic elements and layouts?
    • How can graphic design be used to enhance print and digital applications?
  • Digital design
    • Is your design optimised for a digital experience?
    • Do you need support developing digital content?
  • Identity design
    • Is your identity clearly defined?
    • Is your brand flexible and easy to apply?
    • How can graphic elements create a recognisable look for your brand?
  • Illustration
    • How can illustration be used to enhance your brand?
    • Can infographics be used to explain complex information?
  • Collateral
    • Are your brand materials in need of an update?
    • Is existing collateral consistent and cohesive?
  • Packaging
    • Does packaging match the quality of your product?
    • Are you seeking an innovative approach to packaging design?

Our specialist creatives bring your branding and design ideas to life through discussion, brainstorming, workshopping, collaboration and analysis of market trends.

Your brand identity is the face of your brand. Through logo design, colours, typography, illustration, animation, graphic elements, collateral design, brand guidelines and ongoing support, we help keep your look and feel consistent.

Of course, your brand also needs a personality to connect with your audience. From finding the perfect name to developing a unique voice and tone, the way your brand sounds is just as important as its looks.

We help you define your values, determine your essence, mission and vision and establish clear dos and don’ts to ensure you can communicate your message effectively.

Following finalisation, we roll your brand out across any medium or platform, including stationery, signage, business and marketing documents, promotional videos, and other print, digital and tactile collateral.

Backed by traditional expertise, we create evocative graphic design for the digital age, and are well-versed in crafting complex, integrated social campaigns for varied industries. Our graphic designers convey content through the innovative use of graphic elements and layouts, working across all aspects of design, including websites, print, digital, spatial design, apps, UX, UI and advertising to make your communications stand out.

From our clients

NSW Government Graduate Program

“BEING was amazing to work with. They are professional and creative individuals who produced a high-quality visual identity update for our Graduate Program campaign. Our new brand assets look incredible, which highlights the pride they take in the work they do behind the scenes.”

Michelle McShane and Anita Hawtin
Advisor and Strategic Talent Acquisition Leader

“Working with The Being Group is like discovering a superpower that you did not know you had. The team’s expertise, professionalism and dedication, as well as their attention to detail and responsiveness, set them apart. They have proven to be an exceptional partner. If you are looking for a team that will go above and beyond to help you achieve your goals, look no further than The Being Group.”

Anna Harrison

“We thoroughly enjoyed the process of our brand refresh with The Being Group. From the beginning, they were receptive to our vision and collaborated closely with us to create FroPro’s new look and voice. The whole team was lovely to work with and we felt supported and welcomed throughout the process. The team was quick to take on our feedback, recommendations and make adjustments. The whole process felt very collaborative, while still being guided by experts. We are very happy with the final outcome and think they balanced the new brand look while keeping the core, well-recognised aspects of FroPro that we loved.”

Jess Greene
National Marketing and Brand Manager
Jolly Good Musicals

“We cannot express how happy we are! The JGM team will forever sing praises for BEING in three-part harmony and at the top of our lungs. BEING took the time to understand not only what we wanted to represent, but what theatre and musicals mean to us. Their enthusiasm was infectious, and the entire process was collaborative and genuinely enjoyable. Communication was constantly open, and every little detail had a clear connection to the overall theme. In short, working with BEING was a jolly good time.”

Gabrielle Rawlings and Michael Mulvenna


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