The 2024 TEDxSydney Salon, Net Positive, focused on visions of a Net Zero future for Australia, featuring speakers from farming, finance, innovation and advocacy.
As TEDxSydney’s Creative Partner, we were tasked to create a comprehensive suite of visual and digital assets to support the Salon theme and differentiate it from previous years.
Our aim was to communicate the vision of a sustainable future through an on-brand event identity.
Working in tandem with the client over the Figma platform, we began by exploring four different territories. The collaborative software enabled key stakeholders to see, share and add to feedback in real-time, facilitating quick decision-making on the chosen concept.
Event branding for the 2024 TEDxSydney Salon is representative of a circular future, capturing the vibrant journey towards Net Zero. Suitable for both static and motion applications, it conveys a gentle, transitional approach that is still dynamic and interesting.
Shifting from warm to cool tones, the gradient represents the process of change, while sharp lines are symbolic of concrete steps required. Though the colourway for the start and end of the key visual stays the same, the graphic device can be adapted and stretched as needed, from three to six circles.
Speaker announcements, partner updates and other event posts utilise separate gradients, circles and type boxes, with flexibility for the full or cropped visual device.
All assets are accessible and adhere to brand guidelines, elevating the 2024 TEDxSydney Salon identity with a unique and meaningful design tailored to the specific objectives of the event.
The overall engagement rate with content on organic channels was 4.12%, above the industry average of 2%. Paid social achieved 280,049 impressions, PR listenership and readership reached 3,075,050, website traffic saw over 37,000 users and three EDMs sent to an audience of 35,000 people had an average open rate of 25%.
The Being Group has been an outstanding partner to TEDxSydney in their inaugural year in 2024, playing a crucial role as our principal creative agency in helping us deliver fantastic results. Their innovative approach to event branding, design and animation has been imperative to our TEDxSydney journey. The flexibility and ongoing support from The Being Group has been invaluable in overcoming challenges, identifying exciting opportunities and ensuring the success of our events.
