The City of Canada Bay is a local government area in Sydney’s Inner West.

Dedicated to engaging with the local community on key matters of interest, the LGA requires council design services with a human focus.

Since inception, the City of Canada Bay has recognised the ever-changing nature of its communities and places. Our communications design expresses this understanding — promising to concentrate on people, deliver high quality services and welcome change.

Here’s how design can demonstrate a council’s commitment to innovation.

An Intelligent Plan

Approachable and arresting, plan design engages a unique colour palette to draw the reader’s eye. Cool tones — representative of the harbour’s proximity — are offset by warm orange, bringing a human thread to the plan.

Playful, hand-illustrated elements run across dynamic, full-page imagery — lending liveliness to serious content. Incorporating clean space, flowing lines and large typography, spreads are both vibrant and easy on the eye, encouraging the reader to continue turning the page.

Majors Bay Road Place Plan

Editorial place plan design is sophisticated and upmarket. Structuring content hierarchically to ensure legibility, headings and pull quotes draw the reader’s eye to key content.

Warm, community-focused imagery sits alongside page layouts, offering readers an emotional touchpoint to connect with.

Local Strategic Planning Statement

Taking a pared back, contemporary approach, LSPS design features structured content and a subtle colour palette. Typography and infographic icons are delicate and refined, breaking up a mix of full-colour imagery and duotone backgrounds.

Complementary documents align with this established style, maintaining consistency and creating an intuitive visual link across the complete suite.


Abstract banners use colour and illustrations to differentiate between suburbs. The unique palette features dark, multi-spectral gradients and place-specific icons to shape individual identities, while threading designs together through the overall look and feel.

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