The South Western Sydney Local Health District (SWSLHD) strives to fulfil a vision of leading care for healthier communities.
Our work strives to communicate this care.
Our work strives to communicate this care.
With so many specialised health services to offer the South Western region, all design and print collateral must engage the district’s multicultural community.
It’s our job to maintain a shared, inclusive vision across diverse and dissimilar projects.
Presented with multiple opportunities to create bright, engaging design and print work for an industry often perceived as clinical or sterile, we enjoy pushing the boundaries of brand guidelines in the development of dynamic projects for SWSLHD.
Stylised, illustrative and playful collateral often echoes the upbeat attitudes of the dedicated medical staff behind each sector, as well as the vibrant local communities they serve. Blending colour with real community and stakeholder images to enhance positivity, all design is appealing and eye-catching.
With work samples ranging from annual report development and strategic planning documents to inclusive welcome collateral and inspiring publication design, we push NSW guidelines to their potential.
Implementing stakeholder feedback, we aim to ensure all collateral strikes the correct balance of fun and professionalism at every stage throughout design and print management.
Keeping design simple and appealing, infographics and icons communicate key information in an effective way. Whether translating facts or figures, custom illustrations make heavy content engaging for the reader.
Everything looks wonderful! Thank you for all your hard work on each project.
B.A. (Hons.), M.A., MSc. (With Merit)
Katie Wheatley is a Strategy Consultant with a diverse career across multiple industries. Her scientific education and experience in specialised technical roles have given her the ability to interpret and communicate quantitative and qualitative research. Her background in client management roles has given her the capability to work with multiple key stakeholders to translate complex information into actionable insights.
Katie is highly experienced at working in partnership with clients to develop commercial growth and innovation solutions and strategies. She has worked with an array of clients, from start-ups to international brands, including McDonald’s, Nestlé and Burberry.
Before her career in consulting, Katie worked for laboratories and research agencies, specialising in consumer goods. Her experience spans the lifecycle of product development: from concept to performance and ethical compliance, post-launch analysis and consumer research.
Katie holds postgraduate qualifications in Curatorial Studies and a Master of Human Factors Engineering. Her technical training is in the analysis and design of products, objects and workplace systems to suit the needs, capabilities and limitations of people. This understanding of user-centred design, putting people first, is one she utilises in many aspects of her role.
BA (Comm), MA (Publish&Edit)
Leisha Kapor is an expert in complex communication, with extensive experience in the private and public sectors. She is highly skilled at research, facilitation, consultation and translating complex information into engaging and accessible content for diverse audiences.
Through roles in industrial relations, journalism and marketing, Leisha honed her skills in change management, strategy and learning, while developing a deep understanding and appreciation of a wide range of leadership challenges.
Long before her career with The Being Group, Leisha’s time working in design and media for one of Australia’s largest trade unions sparked an interest in the relationship between visuals and text when communicating a strategic message, which started her on the path to consulting.
Leisha first joined BEING as Senior Copywriter, helping clients across the public and private sectors tell their stories and market their brands in the best possible way. Over three years, Leisha’s role evolved from determining how to best word an idea, into determining what those ideas should be. As Senior Consultant, she takes that experience a step further, developing, researching and implementing cut-through ideas and strategies.
Leisha has worked with a broad range of clients, including Hitachi, Mirvac, Oticon, AMP Capital, Telstra, Optus, Synergy Group, the Australian Taxation Office, the NSW Department of Premier and Cabinet, the Department of Social Services, the NSW Department of Education, the NSW Office of Sport, the Office of the Australian Information Commissioner, and the Australian Cyber Security Centre.
Leisha holds a Bachelor of Arts (Communication Studies and Linguistics) from the University of Western Australia and a Master of Publishing and Communications from the University of Melbourne. Her studies in linguistics and editing have given her a sophisticated understanding of the English language and its intricacies, which she uses to deliver transformative change messaging for her clients.
MSc in Management (Economics and Finance)
Initially a PwC-trained consultant, Olivier Vojetta has since gained a vast array of experience in the development and implementation of innovative business strategies in uncertain environments. Olivier combines deep private sector expertise with the capacity to collaborate and adapt in multidisciplinary teams using his proven integrated consulting approach to complex business problems.
His love of writing and storytelling has given him the ability to assist leaders in creating compelling strategic narratives that resonate with their teams, enabling organisations – large and small – to make a lasting impact in their communities.
Olivier is a highly experienced advisor and consultant, having worked in Europe, the United States and Australia. With a passion for helping clients tackle their business problems, he has helped companies create winning strategies using his proven strategic facilitation techniques, empathetic listening, well-developed powers of intellectual synthesis, and keen judgement. He has worked with an array of international brands, including Unilever, Diageo, Macquarie, UBS, Société Générale and JP Morgan.
He is the founder and moderator of one of the major recurring cultural events in Sydney, and has been eagerly coaching and mentoring troubled youth in high schools in Sydney (with RAISE) as well as top talent at companies he worked for.
Olivier holds a MSc in Management (major in economics & international finance) from a leading business school in France, where he finished in the top 1% of his cohort. He has augmented his initial education with strategy and business-related qualifications from renowned universities (incl. INSEAD, Arthur D. Little School of Management/Boston College, UTS) throughout his career to remain relevant.