AEG Europe owns and manages a number of leading entertainment venues across Europe, including The O2 in London and the Mercedes-Benz Arena in Berlin.

It creates communities, places and spaces that deliver memorable moments through sports and live entertainment, giving the world reason to cheer.

With a head office in London, AEG Europe’s leaders manage large teams of up to 500 staff. With so many leaders from diverse backgrounds — such as those who have progressed through the traditional career ladder, those with hospitality management experience, and those who have formally studied management — AEG Europe’s Chief Operating officer encouraged team sharing to help fill knowledge gaps and offer additional support.

To achieve this, The Being Group was commissioned to develop and deliver a leadership programme.

The Being Group’s CEO and Chief Strategist commenced the programme by undertaking preparatory interviews with all participants, to better understand challenges and pain points ahead of the event.

This preparation helped inform the design and development of the mini MBA programme and its five key themes: contemporary leadership, leading strategically, commerciality, performance and growth.

It was incredibly valuable to work with Siebert and the team at The Being Group, whose expertise in executive training and individual coaching has been nothing short of transformative for our senior leadership team. Over the course of a carefully curated learning retreat, our leaders were equipped with invaluable insights, strategies and personalised mentoring that has significantly enhanced their abilities to navigate complex commercial challenges and to lead with clarity and confidence.

The Being Group brought a wealth of knowledge and tailored their approach to suit our team’s specific needs, fostering an environment that encouraged growth and skills development. The impact of their guidance has been clearly evident, reflected in the overall cohesiveness and effectiveness of our leadership team.

John Langford
Chief Operating Officer, AEG Europe

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