Transport for NSW leads the development of safe, integrated and efficient transport systems for citizens of the state.

With customers at the heart of everything it does – including transport planning, strategy, policy and procurement – the organisation endeavours to make NSW a better place for people to live, work and visit.

Motivated by customer experience, Transport for NSW aims to inspire and support varied communities. Sharing the Department’s emphasis on diversity and innovation, BEING was commissioned to expand the organisation’s image library by capturing some of its most iconic transport hubs.

How do you stay true to image style while capturing a unique place?


Circular Quay

Photographing one of Sydney’s most famous destinations, imagery documents multi modes of transport, including trains, ferries and trams – as well as a few classic Australian icons.

Capturing both people and place, photography strives to convey the reality of the spaces and how transport factors into the ordinary (extraordinary) landscape. Blending motion shots with genuine interactions, photos depict the celebrated area during everyday operations.


Taking to the streets on foot, images were captured over the course of an ordinary day. Recognisable Transport for NSW assets are complemented by buildings iconic to the Redfern region, offering the organisation variety of choice for brand and marketing collateral.

Showcasing not just the venues but the spirit of the suburb itself, the broad image library celebrates Redfern’s artistic culture and communities.


Communications design aligns with government brand guidelines, showcasing key information in a clear, easy to understand layout.

The Being Group is a machine! You edited 400+ images while I fell asleep on the train. The photos are awesome; everyone is super happy with them. Thank you.

Kitty Danger
Manager: Community Engagement, Transport for NSW

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