Handmade and hand delivered, the Cabinet of Cookery’s cakes are rich in taste and texture.

Shooting a range of sumptuous desserts, we engaged appetising product photography to increase online orders.

Though enjoying an established following on social media, the Cabinet of Cookery hoped to build a more mature sense of professionalism around its cake-making business.

Can better product photography boost orders online?

Showcasing the company’s founder in her natural habitat, images incorporate a lifestyle element. Purposefully avoiding the ‘staged’ look often seen in the product photography of home bloggers, we captured Magdalena completing her ordinary baking process in a nice, soft light.

Using a mix of artificial and natural lighting to create a gentle effect, shots were edited in post-production to amplify mouth-watering assets – enhancing the vibrancy of fresh berries, the richness of gooey chocolate, and the crisp crumble of meringue.

The thought of having a photo shoot was very daunting to me! However the creative team at BEING changed all that. They were organised, on time, and provided direction and encouragement. The result was an array of images that perfectly encapsulated my business.

Magdalena Tomasevic
Founder, Cabinet of Cookery

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