Hitachi exists to Inspire the Next.

Digital Supply Chain

Together with the Western Parkland City Authority (WPCA) and Sydney-based data engineering firm BizCubed, Hitachi is working through its co-creation model to streamline the movement of Australian produce from the farm gate to international ports through a digital ecosystem. Hitachi required a written and video case study to capture the potential of the digital supply chain project and the company’s Social Innovation goals.

The Being Group was tasked with translating the technical project and the input of a wide range of stakeholders into a captivating and inspiring video case study.

The challenge of presenting a digital project — especially one in its initial stages — in a visually appealing way, encouraged a human-focused approach.

Interviews with personnel from Hitachi, BizCubed, the WPCA and local farmers tell the story of a diverse group of partners working to streamline international trade to the benefit of Australian communities.

Interview, drone and on-location footage bring the personal and local aspects of the story to life and ground the case study in the Australian landscape, while appropriate stock footage provides much needed colour, grandeur and international perspective.

Video and photography are presented alongside an in-depth written report, outlining the background, challenge, solution and vision of the project, adhering to Hitachi’s case study pillars.

AutoHaul™

Hitachi Rail and Rio Tinto’s co-development of the world’s first fully autonomous freight rail system — AutoHaul™ — required the true spirit of collaboration and innovation. To highlight this successful partnership, our video case study was to reflect this unique spirit.

But can technical footage be both engaging and inspiring?

To broadcast specialised technical information in a digestible and entertaining way, interviews with real Hitachi Rail and Rio Tinto staff are key. Showcasing incredible work through sweeping drone footage and personal close-ups, the passion and excitement of staff is conveyed. Snippets of text transition across inspiring moving shots, giving audiences a perfect harmony of facts and footage.

Digital Marketing

As part of a larger global entity, Hitachi Oceania was after social media content that could speak to a local audience, while remaining connected to the broader Hitachi brand story.

Thankfully, The Being Group could provide strategic marketing services including copywriting and design.

To best support a global company with a number of different stakeholders across many sectors, The Being Group began with hosting a workshop with key members of the Hitachi Oceania team.

Following the BEING Connection Strategy Model, the workshop explored industry context, brand archetypes, markets and channels. The resulting report outlined the strategic opportunities in digital marketing for Hitachi Oceania and informed a social media plan for the months to follow.

Social media content, conceptualised and created by BEING’s copywriters, graphic designers and videographers, focuses on the benefits of Hitachi’s technology and projects. Achievements from Australia and around the world are presented in the context of the company’s broader goals and mission to improve quality of life through superior technologies.

Staying true to the company’s brand colours and style developed in previous Hitachi Oceania communications, videos, GIFs, infographics and banner images present a united look across Facebook, LinkedIn and Twitter.

With strategic management of the sponsored and organic posts, Hitachi Oceania’s social media accounts saw improved results with proven increases in engagement and impressions.