Next Gen Health and Lifestyle Clubs offer an alternative to pure fitness, with all-inclusive aquatic, court and lifestyle facilities.
The chain’s ultimate goal is to keep members active, engaged and entertained.
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Making an impact with gym membership promotion can be difficult in such a densely saturated market. To showcase its full suite of services, Next Gen required a comprehensive promotional video and photography library.
Our task? To make fitness fun.
Video and Photography
Capturing a mix of staged shots and real members, videography and photography highlight Next Gen’s breadth of services – including gym equipment, kids classes and special amenities, as well as staff and customer service.
A series of green-screened images translate to instructional exercises in post-production, enabling members to follow along remotely.
Active, lifestyle imagery showcases the potential of Next Gen’s facilities – strategically casting talent to appeal to a range of demographics. Images are upbeat, motivational and attainable, suggesting anyone can become a Next Gen member.
Working Out What’s Next
Our strategic Working Out What’s Next campaign was developed with a phased approach to public return in mind — allowing Next Gen to adjust its messaging based on individual location restrictions and COVID-19 updates.
Using the gym’s name to guide the campaign title, communications prioritise a focus on health, safety and the comfort of members.
Your Next Escape
At the end of a difficult year for everyone, particularly the health and fitness industry, our Your Next Escape campaign stays away from traditional “new year, new me” marketing trends and aims to attract and retain longterm memberships.
Communications present Next Gen as a premium destination, with a custom campaign logo, cinema ad and collateral options reminiscent of a luxurious travel magazine.
Thank you so much for delivering the Next Gen visual media files. The footage looks incredible and we are so genuinely excited to take our content to new levels with it. We love teaming up with amazing people and it has been an absolute pleasure working alongside you. You set a very high bar for yourselves, but you exceeded every expectation and we truly appreciate all your efforts. We look forward to working together again in the future!
Jo Dawson
Group Marketing Manager, Next Gen Clubs
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