As an Advanced Health Research and Translation Centre, Sydney Health Partners aims to transform the way research improves patient care and public health.
After a year overshadowed by a global pandemic, Sydney Health Partners was looking to produce an Impact Report worthy of the stories that would fill its pages. The Being Group was tasked with photography, report design, typesetting, proofreading and production.
We were determined to create a document with impact.
To visually represent the document’s Stronger Together theme and the ways the partners come together to strengthen translational research activity, report design features a ropes motif, woven throughout. This is seen on the cover, where a rope in the organisation’s brand colours stands out against clean white space on both the front and back.
The document’s structure is easy to navigate and read, thanks to considered design choices, iconography and strategic use of Sydney Health Partners’ corporate colours to characterise the report’s three sections.
The Stronger Together ropes motif continues in playful photography designed, shot and edited by The Being Group, which creates a cohesive look and feel across articles in the report and highlights the medical professionals at the heart of the featured stories.
Professional yet warm headshots by BEING ensure consistency in imagery throughout.
