propper offers property management services backed by innovative smart technology.

Its full service solutions are designed to improve investment returns and save clients valuable time and money.

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To communicate the company’s desire to do things differently, we were engaged to produce a concise and engaging TVC.

How do you sum up something ‘propper-ly’ in just 60 seconds?

Scripting is direct and engaging, using a question and answer format to highlight the difference between propper and other agencies. A play on the company’s name is woven throughout the script, driving brand recognition and interest.

Filming incorporates a studio setting for direct-to-camera talent shots, cut with location scenes and close-ups of propper’s 3D cameras in action.

Animated text is used as an overlay to communicate key points and unique selling propositions. Reminiscent of speech bubbles, testimonials appear in a reel of branded content blocks to build and encourage viewer trust.


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