EOFY Marketing Ideas for Business Success

Believe it or not, the time of catchy EOFY slogans and campaigns is upon us. To help you finish the financial year strong, we’ve put together a few marketing ideas for businesses looking to find success in FY22-23.

Start out on the right foot

It’s always a good time to think about strategy, but the start of a new financial year is the perfect opportunity to step forward with a clear plan for getting your name out there. Implement a clear and effective marketing strategy for the months to come and take the stress out of promoting your business.

New year, new website, new you

A website makeover can breathe new life into your business and boost your traffic, conversions and sales. Make sure your offering is up to date, add new functionality like e-commerce or a booking form, and refresh your brand imagery. Take your new look to social media and offer a promotion to drive visitors to your online hub.

Say hello to new customers

Want to cap off the financial year with an influx of people learning about your brand and potentially becoming customers? Try a lead generation campaign through social media and digital advertising. With the offer of a free downloadable gift (like a magazine or resource) or a discount for new customers, you can drive people to a dedicated landing page to capture leads and start the conversation.

Let your clients know they matter

Everyone loves a surprise delivery from the postie, especially when there’s a gift involved. Why not wish your clients, suppliers or business contacts a happy end of financial year with a beautiful card to let them know you like working with them or appreciate their support? You could even include something little from your business as a gift or go all out and design a new promotional product for the occasion.

Lights, camera, action

Video marketing is one of the most effective methods to promote your business and a fun way to say happy EOFY to potential and existing customers. Advertise a sale, showcase a new product, celebrate the year’s successes, or let your clients know what’s in store for the future with captivating video content.

Cover all bases

Go big with a full-scale marketing campaign featuring a catchy EOFY slogan and custom branding. Use video, digital and traditional marketing to drum up interest and drive people to a dedicated landing page or your new and improved website. Centre your campaign around a giveaway, competition or sale to really get people talking.

Whether you need a new website, a staff development program, an inspiring video case study or a comprehensive marketing campaign to welcome the new financial year, The Being Group can help. Let’s chat before the year is out.

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