Audika is an international network of hearing health professionals.

The company aims to deliver the very best in personalised hearing care.

With an overwhelming amount of technical communications, and the added pressure of the company’s rapid response Remote Care due to COVID-19, Audika reached out to The Being Group for content support.

All we had to do was produce a high volume of specialist medical information, quickly and accessibly. Easy.

To accompany Audika’s COVID-19 Remote Care services – including the Hearing Care Helpline, Live Chat and hearing aid maintenance How-To videos – we created a series of complementary blogs containing links to resources, valuable hearing health information and step-by-step guides.

Communicating essential hearing health information to a general public audience, a rewrite of existing website content simplifies complex medical jargon. Search engine optimisation and internal linking strategies also aim to help users navigate information with greater relevance and ease.

To inform existing clients of Audika’s new Remote Care offering, we also developed copy for clinic call scripts, SMS text messages, electronic marketing and direct mail. More than 60 different versions were written to satisfy various market segments and retouch phases, and to meet Australian and New Zealand compliances for medical advertising standards.

Ongoing content writing for Audika addresses changing compliance requirements and statistics, promotes new hearing devices and accessories, and communicates seasonal information – like winter and summer-specific health tips.

Thank you for your prompt action in delivering the requested blogs! I sincerely appreciate the effort you have put in to date to deliver all requested content in the timeframe you have. Thanks so much for pushing through on everything!

Lucy Benger
Marketing Manager: Digital & Retail Merchandising ANZ, Audika

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