Audika is an international network of hearing health professionals.
The company aims to deliver the very best in personalised hearing care.
The company aims to deliver the very best in personalised hearing care.
With an overwhelming amount of technical communications, and the added pressure of the company’s rapid response Remote Care due to COVID-19, Audika reached out to The Being Group for content support.
All we had to do was produce a high volume of specialist medical information, quickly and accessibly. Easy.
To accompany Audika’s COVID-19 Remote Care services – including the Hearing Care Helpline, Live Chat and hearing aid maintenance How-To videos – we created a series of complementary blogs containing links to resources, valuable hearing health information and step-by-step guides.
Communicating essential hearing health information to a general public audience, a rewrite of existing website content simplifies complex medical jargon. Search engine optimisation and internal linking strategies also aim to help users navigate information with greater relevance and ease.
To inform existing clients of Audika’s new Remote Care offering, we also developed copy for clinic call scripts, SMS text messages, electronic marketing and direct mail. More than 60 different versions were written to satisfy various market segments and retouch phases, and to meet Australian and New Zealand compliances for medical advertising standards.
Ongoing content writing for Audika addresses changing compliance requirements and statistics, promotes new hearing devices and accessories, and communicates seasonal information – like winter and summer-specific health tips.
Thank you for your prompt action in delivering the requested blogs! I sincerely appreciate the effort you have put in to date to deliver all requested content in the timeframe you have. Thanks so much for pushing through on everything!
B.A. (Hons.), M.A., MSc. (With Merit)
Katie Wheatley is a Strategy Consultant with a diverse career across multiple industries. Her scientific education and experience in specialised technical roles have given her the ability to interpret and communicate quantitative and qualitative research. Her background in client management roles has given her the capability to work with multiple key stakeholders to translate complex information into actionable insights.
Katie is highly experienced at working in partnership with clients to develop commercial growth and innovation solutions and strategies. She has worked with an array of clients, from start-ups to international brands, including McDonald’s, Nestlé and Burberry.
Before her career in consulting, Katie worked for laboratories and research agencies, specialising in consumer goods. Her experience spans the lifecycle of product development: from concept to performance and ethical compliance, post-launch analysis and consumer research.
Katie holds postgraduate qualifications in Curatorial Studies and a Master of Human Factors Engineering. Her technical training is in the analysis and design of products, objects and workplace systems to suit the needs, capabilities and limitations of people. This understanding of user-centred design, putting people first, is one she utilises in many aspects of her role.
BA (Comm), MA (Publish&Edit)
Leisha Kapor is an expert in complex communication, with extensive experience in the private and public sectors. She is highly skilled at research, facilitation, consultation and translating complex information into engaging and accessible content for diverse audiences.
Through roles in industrial relations, journalism and marketing, Leisha honed her skills in change management, strategy and learning, while developing a deep understanding and appreciation of a wide range of leadership challenges.
Long before her career with The Being Group, Leisha’s time working in design and media for one of Australia’s largest trade unions sparked an interest in the relationship between visuals and text when communicating a strategic message, which started her on the path to consulting.
Leisha first joined BEING as Senior Copywriter, helping clients across the public and private sectors tell their stories and market their brands in the best possible way. Over three years, Leisha’s role evolved from determining how to best word an idea, into determining what those ideas should be. As Senior Consultant, she takes that experience a step further, developing, researching and implementing cut-through ideas and strategies.
Leisha has worked with a broad range of clients, including Hitachi, Mirvac, Oticon, AMP Capital, Telstra, Optus, Synergy Group, the Australian Taxation Office, the NSW Department of Premier and Cabinet, the Department of Social Services, the NSW Department of Education, the NSW Office of Sport, the Office of the Australian Information Commissioner, and the Australian Cyber Security Centre.
Leisha holds a Bachelor of Arts (Communication Studies and Linguistics) from the University of Western Australia and a Master of Publishing and Communications from the University of Melbourne. Her studies in linguistics and editing have given her a sophisticated understanding of the English language and its intricacies, which she uses to deliver transformative change messaging for her clients.
MSc in Management (Economics and Finance)
Initially a PwC-trained consultant, Olivier Vojetta has since gained a vast array of experience in the development and implementation of innovative business strategies in uncertain environments. Olivier combines deep private sector expertise with the capacity to collaborate and adapt in multidisciplinary teams using his proven integrated consulting approach to complex business problems.
His love of writing and storytelling has given him the ability to assist leaders in creating compelling strategic narratives that resonate with their teams, enabling organisations – large and small – to make a lasting impact in their communities.
Olivier is a highly experienced advisor and consultant, having worked in Europe, the United States and Australia. With a passion for helping clients tackle their business problems, he has helped companies create winning strategies using his proven strategic facilitation techniques, empathetic listening, well-developed powers of intellectual synthesis, and keen judgement. He has worked with an array of international brands, including Unilever, Diageo, Macquarie, UBS, Société Générale and JP Morgan.
He is the founder and moderator of one of the major recurring cultural events in Sydney, and has been eagerly coaching and mentoring troubled youth in high schools in Sydney (with RAISE) as well as top talent at companies he worked for.
Olivier holds a MSc in Management (major in economics & international finance) from a leading business school in France, where he finished in the top 1% of his cohort. He has augmented his initial education with strategy and business-related qualifications from renowned universities (incl. INSEAD, Arthur D. Little School of Management/Boston College, UTS) throughout his career to remain relevant.