Project management firm logic approaches construction the logical way.

A new name in the industry, logic looks to convey a strong brand identity and the belief in building and preserving long-term relationships with stakeholders.

While logic is a relatively young brand, its team combines extensive experience in construction and property project management with a people-first approach.

The goal was to convey this experience, while establishing the brand in the market.


With the brand’s logo and colours already established, a suite of refined communications collateral and a comprehensive style guide ensure consistent application of the brand across all communications channels.

A sleek and professional tender response template allows for submissions to be prepared to tight deadlines, aiding logic’s ability to respond to the sudden requirements of construction. The capabilities statement conveys the best of logic’s skills, experience and vision in a sophisticated and informative document.

Communications are conversational, yet authoritative and to the point. The business name is repeatedly woven into copy to promote brand recognition and trust, which are crucial in the construction and property sectors.

A futuristic design approach to communications collateral alludes to the possibilities of metropolitan project developments on a major scale. Bespoke architectural sketches convey logic’s technical skill and add an artistic element.

Greyscale and duotone images enhance and complement the brand’s teal colour, achieving a striking, clean and modern feel. By making all photos black and white, logic’s team can easily establish uniformity across all images and projects, keeping branding consistent moving forward.


The brand’s refined approach to design and communications continues on logic’s new website.

Minimal content — a simple one-page format, architectural imagery and repetition of the company’s logo — allows the brand to shine and highlights logic’s capabilities.

The Being Group was incredibly responsive to our brief and tight time frame. The team kept us in the loop and addressed our queries and comments with amazing insight and efficiency. We couldn’t be happier with the final outcome and have already received really positive feedback. Thank you The Being Group!

Emma Favretto
Senior Project Manager, logic

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