Madeline Music helps children through the highs and lows of singing.

With singing parties, one-on-one coaching and the opportunity to perform at concerts and shows, Madeline Music is the perfect place to build confidence and have fun.


Fun, colourful music teacher Madeline Acosta tasked The Being Group to build a brand reflective of her style. Her unique flair and joyful teaching style deserved a brand identity and website to match.

Can a quirky music school identity design appeal to kids, teens and parents?


Print and digital collateral champion a pastel theme, pairing colour bursts with dynamic type. Embracing the fluid curvature of Madeline’s visual language, assets accent imagery through warped borders, thereby incorporating students into design.


With a growing service offering and client base — and a brand identity now established — Madeline Music needed a website to communicate everything to do with her business.

The website incorporates the brand’s wonderfully whimsical identity. Wings, quavers and magical graphics are woven throughout the design of the website, with footer typography illustrating the lilting and varied rhythms of music. Pastel-coloured navigation buttons change colour when you hover your mouse, adding a touch of curiosity and charm.

Online booking and enquiry functionality allows potential clients ease of use to organise lessons, parties, and entertainment for events. Clean, accessible and easy to navigate, website design ensures finding and booking a singing lesson is simple.

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Living in Melbourne, I was unsure how I was going to work with BEING. However, they have exceeded all of my expectations! They have created a brand for my business that represents me and everything I do.

Madeline Acosta
Founder, Madeline Music

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