Dr Jake Lim is a highly qualified, experienced plastic surgeon and the owner of My Klinik in Castle Hill and Westmead.

To improve client experience in the early stages of engagement, Dr Lim sought a new online home for My Klinik through custom website design.

A new website needed to be easy to navigate and accommodate high traffic from mobile users, while incorporating a high volume of important service information and existing imagery.

Providing copywriting, graphic design and website development, The Being Group prioritised responsive mobile user experience and Dr Lim’s patient-first values of transparency and education.

Inspired by My Klinik’s existing colour palette, custom website design benefits from effective use of white space, warm imagery and scrolling transitions.

Content across the site centres on the available service offerings and is geared towards providing visitors with all the information they need about the treatments they are interested in. Educational information is streamlined into treatment categories and individual treatment pages for intuitive navigation.

Responsive design ensures content can be easily explored on all browsers and mobile devices, with text nestled under accordion-style links.

Bespoke iconography is used across all treatment and gallery pages, helping potential patients to quickly find particular services.


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