Home to fine quality teas, The Tea Centre believes in ethical sourcing and premium blends.

In anticipation of the retail chain’s major rebrand, we took hold of their comprehensive brand marketing strategy.

With competitors like T2 monopolising a fun, quirky approach to tea, The Tea Centre chose to adopt an upmarket identity. Our goal was to develop a brand marketing strategy that shifted with the evolving brand, while increasing consumer engagement and sales.

How do you convince customers your brand has changed for the better?


Building up to The Tea Centre’s premium rebrand, photography had to be bright, clean and immediately identifiable across all collateral. Though capturing a wide selection of teas and unique flavour profiles, visual cohesiveness was key to uniting a disparate brand.

Seasonal campaigns were shot and styled to reflect the changing weather, promoting teas appropriate to each theme. Preparing mood boards for executive sign-off prior to the shoot date, we coordinated the sourcing of all teas and props in line with a two-month social media plan.

Marketing Collateral

Following The Tea Centre’s rebrand unveiling, we played a pivotal role in defining a more elegant tone of voice, while ensuring an upmarket identity was reflected across all communications.

Website and App

As key sales tools for The Tea Centre, the website redesign and app development reflect the brand’s European origins through minimalism and simple navigation. Hero banners serve as a functional, promotional tool, while injecting bright imagery into a sleek design. Enabling the company to fully utilise digital platforms in driving online sales, website and app functionalities improve the overall shopping experience for users.

Seasonal Campaigns and Social Media Management

Developing and designing content and campaigns for social media, digital newsletters and printed collateral, we collaborated on seasonal campaigns from conception to creation — managing strategy, branding of individual identities, creation of digital content, photography and styling, press partnerships and community management.

Due to the scope of The Tea Centre’s monthly output, development of all communications entailed frequent client collaboration. Collating ongoing input from stakeholders, consumers and our creative team, brand marketing materials charted a constant evolution of ideas and promotions.

From colourful summer fruit tea campaigns, to floral spring herbal campaigns, to warming winter chai campaigns, all promotions centre on seasonal blends — enticing consumers throughout the changing climate.

Thank you for being so flexible and responsive in your service. No matter what you do, it always looks great.

Chad Braithwaite
CEO, The Tea Centre

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