Investing on behalf of itself, high-net-worth individuals, family offices and charitable foundations, the company delivers unique investment strategies with a focus on risk mitigation.
Experiencing internal challenges with back-end management of the company’s original Squarespace site, Wentworth Williamson knew it needed an easier solution.
We went one step further — enhancing website branding in the process.
Transitioning the Squarespace site to the WordPress platform, Wentworth Williamson’s website rebuild is designed to simplify the content management process and eliminate the team’s issues. In addition to improving the back-end experience, the front-end redesign improves the user experience — making it easy for visitors to identify and access core funds.
Evolving the company’s brand identity to modernise the site’s look and feel, custom icons, performance graphics and new fonts contribute to an elevated aesthetic. Striking imagery links to Wentworth Williamson’s lion logo, using apex predators to suggest hunting and leadership, and trees to symbolise strength, stability and longevity.
An interactive graph feature provides the Wentworth Williamson team with the ability to easily create, manage and display responsive line graphs, bar charts and tables on the site in a way that is both striking and responsive across all major devices. The functionality also enables the client to input graphs and charts of pre-populated data from an Excel file.
Live chat functionality is integrated into the website build, sitting at the bottom right corner of each page. The chat is designed to improve visitor engagement — encouraging potential clients to speak with Wentworth Williamson staff in real-time. The live chat also provides the company with an overview of visitors, allowing tailored conversations based on page visits or location, and automated messaging for when team members are offline, to minimise drop-off rates.
Communications design continues this brand evolution, amplifying headings and drawing attention to key content. Sturdy, clean and steady, collateral is designed to foster confidence and trust at every touchpoint.
Copywriting and design of an advertising campaign in Caravanning Australia magazine present the possibilities of earning while on holiday with Wentworth Williamson’s Stable Income Fund.
Brand colours of dark blue and black are seen in the starry night sky in a full page advert and digital banner ads, while editorial appeals directly to the magazine’s target audience.
The Being Group team are without a doubt the best creative agency we have worked with before. There is no task too large or matter too complicated that the team cannot handle, and always with a smile and exceptional customer service.
They recently assisted on rebranding our website, offer documents and other collateral and have given our business the element of professionalism it desired. I look forward to continually working with Kerry and her exceptional team, and would highly recommend getting in touch with them if you want to change your business for the better.
