• Home
  • Services
    • Services
    • Strategy
    • Communication
    • Learning
    • Marketing
    • Digital Marketing
    • Branding
    • Design
    • Video, Photography + Audio
    • Websites
  • Work
  • Prequalifications
  • About
    • About
    • Testimonials
    • Meet our team
    • Awards + Memberships
    • Join Us
  • Blog
  • Media
  • Contact
  •  Search
Get Started Today
Filter by
Business
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
Government
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
Sector
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
Filter by
Business
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
Government
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
Sector
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • Home
  • Services
    • Services
    • Strategy
    • Communication
    • Learning
    • Marketing
    • Digital Marketing
    • Branding
    • Design
    • Video, Photography + Audio
    • Websites
  • Work
  • Prequalifications
  • About
    • About
    • Testimonials
    • Meet our team
    • Awards + Memberships
    • Join Us
  • Blog
  • Media
  • Contact
  •  Search

Being Blog

When it comes to branding, perspectives, stories and insights are endless. Here are some thoughts on what we’ve learned so far.

Category

  • News
  • Audio
  • Websites
  • Us
  • Culture
  • Strategy
  • Communication
  • Learning
  • Marketing
  • Branding
  • Design
  • Video
08 December 2022 | Strategy

The Top Five Signs You Need a Rebrand

Is it time to get a makeover?

25 January 2022 | Branding

The Power of the Brand

Why good branding is so difficult to do well — and so important to get right.

10 August 2021 | Branding

Branding and Campaigns Keeping NSW Beautiful

Work we’re proud of this Keep Australia Beautiful Week 2021.

26 April 2021 | Strategy

What’s Your New (Financial) Year’s Resolution?

Spend smart this EOFY.

31 March 2021 | Branding

Who’s Your Brand?

Our Creative Director, Bas Storch, explains what it means to be a brand.

19 November 2020 | Video

Four Ways Video Can Make Your Brand More Dynamic

Put the motion in emotional branding.

01 September 2020 | Branding

Making an Impact

These brands have made an impact on us.

01 September 2020 | Branding

Five Big Brands That Have Evolved Over Time

See how brands like Qantas, Kodak and Netflix have changed to keep up with what consumers want.

15 April 2020 | Branding

More Than a Logo

A brand is more than a colour, logo or font.

The Being Group
London
  • [email protected]
  • +44 07341 93 97 98
7 Henrietta St
London WC2E 8PS
United Kingdom
Sydney
  • [email protected]
  • +61 2 9816 4068
Suite 11, Level 3
24 Hickson Road
Millers Point NSW 2000

Sign up for industry insights

© Being Group International 2023. All rights reserved. Privacy Policy.

The Being Group acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the land upon which we work. We pay our respects to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Katie Wheatley
Principal Consultant

B.A. (Hons.), M.A., MSc. (With Merit)

Skills

Katie Wheatley is a Strategy Consultant with a diverse career across multiple industries. Her scientific education and experience in specialised technical roles have given her the ability to interpret and communicate quantitative and qualitative research. Her background in client management roles has given her the capability to work with multiple key stakeholders to translate complex information into actionable insights.  

Experience

Katie is highly experienced at working in partnership with clients to develop commercial growth and innovation solutions and strategies. She has worked with an array of clients, from start-ups to international brands, including McDonald’s, Nestlé and Burberry. 

Before her career in consulting, Katie worked for laboratories and research agencies, specialising in consumer goods. Her experience spans the lifecycle of product development: from concept to performance and ethical compliance, post-launch analysis and consumer research.

Knowledge

Katie holds postgraduate qualifications in Curatorial Studies and a Master of Human Factors Engineering. Her technical training is in the analysis and design of products, objects and workplace systems to suit the needs, capabilities and limitations of people. This understanding of user-centred design, putting people first, is one she utilises in many aspects of her role.  

 

×