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Being Blog

When it comes to branding, perspectives, stories and insights are endless. Here are some thoughts on what we’ve learned so far.

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20 May 2022 | Video

A Thousand Words

From surf photography to country music videos to visual media management.

16 May 2022 | Video

The Pets Behind the Beings

This year’s RSPCA Million Paws Walk takes place on May 29.

10 August 2021 | Branding

Branding and Campaigns Keeping NSW Beautiful

Work we’re proud of this Keep Australia Beautiful Week 2021.

02 August 2021 | Video

Video Marketing Tips

Get more out of your video content.

26 April 2021 | Strategy

What’s Your New (Financial) Year’s Resolution?

Spend smart this EOFY.

19 November 2020 | Video

Four Ways Video Can Make Your Brand More Dynamic

Put the motion in emotional branding.

01 September 2020 | Branding

Making an Impact

These brands have made an impact on us.

02 March 2020 | Branding

Eating with the Eyes

Sweet touches for some sweet brands.

The Being Group
London
  • [email protected]
  • +44 07341 93 97 98
7 Henrietta St
London WC2E 8PS
United Kingdom
Sydney
  • [email protected]
  • +61 2 9816 4068
Suite 11, Level 3
24 Hickson Road
Millers Point NSW 2000

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The Being Group acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the land upon which we work. We pay our respects to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Katie Wheatley
Principal Consultant

B.A. (Hons.), M.A., MSc. (With Merit)

Skills

Katie Wheatley is a Strategy Consultant with a diverse career across multiple industries. Her scientific education and experience in specialised technical roles have given her the ability to interpret and communicate quantitative and qualitative research. Her background in client management roles has given her the capability to work with multiple key stakeholders to translate complex information into actionable insights.  

Experience

Katie is highly experienced at working in partnership with clients to develop commercial growth and innovation solutions and strategies. She has worked with an array of clients, from start-ups to international brands, including McDonald’s, Nestlé and Burberry. 

Before her career in consulting, Katie worked for laboratories and research agencies, specialising in consumer goods. Her experience spans the lifecycle of product development: from concept to performance and ethical compliance, post-launch analysis and consumer research.

Knowledge

Katie holds postgraduate qualifications in Curatorial Studies and a Master of Human Factors Engineering. Her technical training is in the analysis and design of products, objects and workplace systems to suit the needs, capabilities and limitations of people. This understanding of user-centred design, putting people first, is one she utilises in many aspects of her role.  

 

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